Web design involves creating and maintaining websites that are visually appealing, user-friendly, and aligned with the brand's identity. It encompasses various aspects such as layout, content production, and graphic design to ensure the site is engaging and functional. SEO, or Search Engine Optimisation, is the practice of enhancing a website's visibility on search engines like Google. This involves optimizing the site's content, structure, and performance to improve its ranking in search results, making it easier for potential clients to find the website.