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1. Start with Keyword Research
Before you do anything else, you need to know what your potential clients are searching for. Use tools like Google Keyword Planner or SEMrush to find relevant keywords for your property development. Think about terms like “new homes in [Your Area]”, “property developments [Your Area]”, and “luxury apartments [Your Area]”. Once you’ve got your list, sprinkle these keywords naturally throughout your website.
2. Optimise Your Titles and Meta Descriptions
Your page titles and meta descriptions are like the shop windows of your website. Make them enticing! Include your main keywords and keep them concise. For example, “Luxury New Homes in Leeds | [Your Development Name]” for a title, and “Discover luxury new homes in Leeds with [Your Development Name]. Modern living in a prime location.” for a meta description.
3. Create High-Quality Content
Content is king in the world of SEO. Make sure your website has informative, engaging, and original content. Blog posts about the local area, updates on your development, and tips for new homeowners can all help boost your SEO. Don’t forget to include your keywords naturally within your content.
4. Optimise Images and Videos
Great visuals can make your website stand out, but they need to be optimised too. Use descriptive filenames and alt tags for your images, like “luxury-apartment-living-room.jpg”. For videos, make sure to include transcriptions and relevant keywords in the descriptions.
5. Ensure Mobile-Friendliness
A huge chunk of web traffic comes from mobile devices, so your site needs to look and perform great on phones and tablets. Use responsive design to ensure your site adapts to different screen sizes. Google also prioritises mobile-friendly websites in search results.
6. Improve Site Speed
No one likes a slow website, and neither does Google. Use tools like Google PageSpeed Insights to check your site’s speed and get tips on how to improve it. Compress images, enable browser caching, and minimise CSS and JavaScript to speed things up.
7. Build Backlinks
Backlinks are links from other websites to yours, and they’re a big deal for SEO. Aim to get backlinks from reputable sites in the property industry. This could be through guest blogging, press releases, or getting listed in property directories. The more high-quality backlinks you have, the more Google will see your site as trustworthy.
8. Use Local SEO
Local SEO is crucial for property developers. Make sure your website includes your location in key places like your titles, headings, and content. Register your business with Google My Business and encourage happy clients to leave positive reviews.
9. Keep Your Content Fresh
Google loves fresh content, so keep your website updated. Regularly add new blog posts, update old content, and keep your audience informed about the latest developments. This not only helps with SEO but also keeps visitors coming back for more.
10. Monitor and Analyse
Last but not least, keep an eye on your SEO performance. Use tools like Google Analytics and Google Search Console to track your traffic, see what’s working, and identify areas for improvement. SEO is an ongoing process, so regular monitoring and tweaking are essential.
Optimising your new property development website for search engines might seem daunting, but with these tips, you’ll be well on your way to boosting your online presence. At Archimark, we’re passionate about helping property developers succeed in the digital world. If you’re ready to take your Web Design & SEO to the next level, get in touch with us today. Let’s make your website shine!
